The agreement supports the current sales, marketing, and distribution Brightstream is performing in respect of Kodak’s cutsize printer and speciality inkjet papers. In adding photo paper to the product portfolio, this provides for a much stronger brand proposition that crosses the complete spectrum of home/office paper applications. The brand proposition has been supported further by the recent Kodak Print & Prosper marketing campaign to drive consumer awareness around the potential lower cost of inkjet printing when using Kodak all-in-one printers and consumables.

The ability of Brightstream to now pack Kodak raw material on their automated packing line in Northampton, has significant benefits both in terms of reduced stock holding, and flexibility of pack sizes ensuring there’s a product and packaging to suit specific retail requirements.

Furthermore, across the Kodak photo paper range, the design of the packaging has been updated to ensure each product stands out more on shelf, and to make the products easier for consumers to identify in respect of quality and suggested applications.